Avoid the top 5 user journey mapping mistakes that derail your UX strategy. Learn how to create accurate, actionable journey maps that align with real user needs and project outcomes.

User journey mapping should feel less like busywork and more like a compelling story. When you ground it in real data, revisit it often, and bring your team along for the ride, you create something powerful: empathy that leads to action. Track my process and pro tips to give you the mojo to get started!

The User Journey is a critical step to making sure you know what your project’s product does, what you need to do to make it work and make your user feel. This approach also works for testing the quality your project.